The PlayCenter Platform
Hoop → Capture → Create → Distribute → Own Your Game
Instead of moments disappearing after the run, every rep is captured, organized, and turned into shareable assets that build your identity over time.
The system combines:
- The UHoop — turning any space into a precision training lab
- A recording app built for real basketball moments
- A content hub to organize runs, highlights, and development
- A growing network of PlayCenters across communities
This isn’t just play.
This is the system turning training into content—and content into long-term value.
NBBL has secured its first physical operating location in Gilbert, Arizona. The 7,000+ square foot facility at Eduprize Charter School becomes the first physical node in NBBL's distributed basketball infrastructure network.
The gym includes:
- A full high school basketball court
- Bleachers
- A stage
- A production bird’s nest
- A conference room and classroom
- Space for training
- Events
- Filming
- Education
- Community programming
This is more than a basketball gym.
It is NBBL's first physical operating node.
From this location, NBBL will deliver player development, No Backboard Basketball demonstrations, events, creator production, NIL education and content, recreational programming, and community experiences.
Gilbert is the beginning of a distributed physical infrastructure strategy designed to bring the NBBL experience into communities while connecting physical basketball activity to digital content, data and monetization.
The facility will support youth basketball training, player development, club basketball events, recreational leagues, NBBL demonstrations, high school NIL content, creator content production, basketball media production, community programming, and training and development experiences.
Gilbert is the first node in NBBL's distributed basketball infrastructure network—connecting physical basketball infrastructure, player development, content capture, digital distribution, basketball intelligence, and athlete monetization into one ecosystem.
